1958 Chicago Auto Show
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New 'JEEP' VEHICLES FEATURED AS ATTENDANCE RECORD SOARS IN 1958 CHICAGO AUTO SHOW

FLOOR SALES ALSO SET RECORD; MANY PROSPECTS CARDED

Record crowds were on hand to view the full line display of 'Jeep' commercial and utility vehicles at the fiftieth annual Chicago Auto Show held at the International Amphitheater in Chicago, January 4 through 12.  Attendance records were shattered with more than half a million spectators visiting the exhibits.  One of the top features of the entire show was the attractive 'Jeep' and 'Jeep' special equipment display, which was built around the brilliantly lighted FC-170 mounted on a hugh turn-table.  Thirty-five 'Jeep' salesman from Chicago area dealerships were on hand to discuss 'Jeep' features with thousands of interested visitors.  More than 500 prospects, and reports from dealers attending the show indicate that many of them represent deals that will be closed within the next few days.  Forty-seven 'Jeep' vehicles were sold from the floor at the exhibition.  Many prospective dealers approached factory personnel at the show and expressed an immediate interest in obtaining 'Jeep' franchises and joining the growing family of Kaiser industries.  Another popular feature at the show was an interesting display of the Army's new M-274 one-half ton weapons carrier, the mechanical mule, which is being manufactured by Willys Motors.