FC-170 Covered Wagon
Large Packing Company Builds FC-170 Traveling Display Unit
Used To Present Complete Product Line To Buyers
A prototype FC-170 food display
and merchandising unit designed and built to specifications for the Southeastern
area office, Armour and Company, is creating unprecedented interest in its tour
of major cities in that section of the country.
Shows Full Line
Sales presentations can be made to
chain store purchasers and to other large accounts right in the prospects
parking lot. The full line of products can be shown in attractive display
arrangements. There is no problem of carrying "dog-eared," wilted samples
into a prospect's office and trying to spread them out on the buyer's desk while
he is talking to a competitive salesman on the phone.
The vehicle is also adapted,
according to Mr. Johnson, to weekend food sales promotions in which special
sales can be conducted directly from the 'Jeep' covered wagon unit at the
parking lot of a food market. The attractive unit may be used for driving
around town prior to such a sale for advertising purposes.